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Beer styles

Beer Types for Wholesale

Style determines packaging convention, shelf life, excise band and the channel a product sells into. It is usually the first thing to settle on an assortment — these pages set out what each style means commercially.

Background: waitscm · Flickr · CC BY 2.0

Pale lager is the backbone of international beer trade. It moves in volume, it is recognised everywhere, and it is the category most container programmes are built around.

View international lager

Premium lager carries the brand recognition that opens retail listings and hospitality contracts. It is the tier buyers lead with when entering a market.

View premium lager

Pilsner is the most exported beer style in the world. Czech, German and Belgian interpretations differ enough that buyers should specify which they mean.

View pilsner

Wheat beer differentiates an assortment. Bavarian Weissbier and Belgian and French witbier are distinct products serving different buyers.

View wheat beer

Stout demand is concentrated but durable, and the export-strength specification is what most long-haul markets actually want.

View stout

Abbey and Trappist beers carry the highest value per pallet in the portfolio and are used to lift container value without adding volume.

View abbey & trappist

Strong ales, Vienna lagers and other specialty styles serve buyers who need range rather than volume.

View specialty beer
Product availability is subject to stock, destination, packaging specification, applicable trademark rights and territorial distribution restrictions. For brands grouped by origin rather than style, see beer by country.