About us
European Beverage Trading. Built for International Buyers.
From our logistics network in the Netherlands, we serve professional importers, distributors, wholesalers, retailers and hospitality groups seeking a streamlined route to multi-brand supply.
Our procurement model allows eligible European, Asian, Mexican and international beer brands to be sourced through one commercial partner and consolidated into pallet, mixed-container or full-container shipments.
The problem we exist to solve is fragmentation. A buyer assembling a competitive beer range in most markets needs labels from Mexico, Belgium, Germany, Japan and Thailand — which conventionally means five suppliers, five sets of payment terms, five schedules and five sets of documents to reconcile on arrival. Rotterdam changes that arithmetic: it is Europe's largest seaport and sits within a day's road freight of most of the continent's brewing industry, so those consignments can be brought together, checked and shipped as one.
Alpes ZH Groothandel combines multi-source procurement with Netherlands-based consolidation to help international beverage buyers reduce supplier fragmentation.
How we operate
Four principles
These are working rules, not marketing copy. They shape what this website says and what it refuses to say.
We say what we are
We are an independent wholesaler. We are not an authorized distributor, representative or affiliate of any trademark owner unless a specific arrangement exists and is stated in writing. Every brand page carries that distinction explicitly, because a buyer who assumes otherwise is exposed and so are we.
We do not publish numbers we cannot stand behind
No fabricated certifications, no invented transaction values, no testimonials we did not receive, no stock guarantees against a moving position. Where a fact is not established, the site says so rather than filling the gap.
Destination comes before price
Territorial distribution rights, import eligibility and excise treatment determine whether a shipment is possible at all. We check those before quoting rather than after, which occasionally means declining business we could have taken.
Specifications are confirmed, not assumed
Brand origin, production origin and physical stock location are three separate facts. We record them separately and confirm which applies to the SKU actually being offered.
Work with us
Whether you are testing a single pallet or running a recurring container programme, send us the requirement and we will tell you honestly whether we can serve it.