Skip to main content

Wholesale supply

International Beer Wholesale from the Netherlands

We supply professional buyers only — from a first trial pallet to recurring container programmes. This page sets out how each supply level actually works, including where it stops working.

Background: Bernt Rostad · Flickr · CC BY 2.0

Supply levels

How much you buy changes how you buy

Different volumes need different commercial structures. The right one depends on what you can absorb in your market, not on what looks impressive on an order.

1–5 pallets

Pallet quantities

The smallest sensible unit for export. Enough to test a brand in a market, list it with one customer, or fill a gap in an existing range without committing capital to a container.

Below a full pallet, freight cost per case rises sharply and the economics usually stop working.

Several brands, shared pallets

Mixed pallets

Where a buyer needs range rather than depth — a few cases each of eight brands rather than a pallet of one. Common for hospitality groups and specialist retail.

Mixed pallets take longer to build and are handled case by case, which is reflected in the quotation.

Multi-brand FCL

Mixed containers

The core of what we do. Multiple brands from multiple source markets consolidated into one container, under one invoice, with one documentation set.

Loading feasibility depends on pallet configuration and gross weight and is confirmed with the warehouse.

20' / 40' / 40' HC

Full containers

Single-brand or multi-brand FCL for established volume. The cheapest route per case where you have the demand to absorb it.

Beer is dense cargo — containers usually hit the payload weight limit before the floor is full.

Contract programmes

Recurring supply

Agreed brands, agreed volumes, scheduled sailings. Stock is positioned ahead of your requirement instead of being bought at the moment of order, which normally improves both price and lead time.

Programmes are agreed in writing and reviewed periodically against actual offtake.

Multi-source sourcing

Consolidated procurement

Where you know the assortment but not the source. We procure across European markets and importer stock, then consolidate — you deal with one counterparty rather than six.

Sourcing timelines vary by brand and allocation position.

Who we supply

Buyer types

Trade customers only. We do not sell to consumers and we do not operate an online alcohol shop.

Importers

Consolidating recognised brands into one purchasing relationship and one shipment.

Distributors

Sourcing international labels for local market distribution and on-trade listings.

Wholesalers

Buying multi-brand volume for onward trade sale within their own market.

Retail groups

Procuring multi-brand inventory for retail networks on an agreed assortment.

Hospitality groups

Sourcing internationally recognised labels across multiple sites.

Duty-free operators

Travel retail and border-shop assortments where brand recognition drives sell-through.

Ship chandlers

Vessel supply requiring broad brand range at short notice.

Institutional buyers

Structured tenders and scheduled supply against agreed specifications.

Documentation

Export paperwork, prepared as standard

Beer moving internationally carries a documentation set that has to match the goods exactly. A mismatch between the packing list and what is actually in the container creates a clearance problem at the destination, not a correction at origin.

  • Commercial invoice and packing list
  • Bill of lading or air waybill
  • Certificate of origin
  • Product specification and analysis sheets where available
  • Excise documentation for duty-suspended movements
  • Insurance certificate on CIF terms
Import licensing, labeling, excise and alcohol regulations are destination-specific and must be confirmed before shipment. We prepare the export set; confirming what the destination requires on arrival is the importer's responsibility and their clearing agent's expertise.

Procurement

One relationship instead of six

Alpes ZH Groothandel combines multi-source procurement with Netherlands-based consolidation to help international beverage buyers reduce supplier fragmentation.

The practical value is not the price of any single case. It is that an assortment spanning Mexico, Belgium, Japan and Thailand arrives as one shipment, on one invoice, with one set of documents — instead of four suppliers, four payment terms, four schedules and four sets of paperwork to reconcile at the destination.

Pricing is quotation-based. We quote competitive trade prices based on current procurement conditions — quantity, SKU, destination, incoterm, stock position, excise status and freight all move the number, which is why no useful price can be published in advance.

Product availability is subject to stock, destination, packaging specification, applicable trademark rights and territorial distribution restrictions. For consolidation and shipping detail see logistics.